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Sweet Reads

The Most Popular Candy in the World, According to Statistics

In past blogs, we’ve explored the best candy in America, the UK, Mexico, Germany, and Australia. But there’s a whole world of candy out there we haven’t talked about yet. So we’ve put together a list of the most popular candy in the world by country. Check out some of the most popular candies in the world and see which ones you recognize!

The Most Popular Candy in 17 Countries

The US: M&Ms and Reese’s Peanut Butter Cups

m&ms - best candy in america

The US just can’t seem to make up its mind about which classic American chocolate treat it prefers – the hard candy-coated pieces you can eat by the handful or delicious creamy peanut butter sandwiched between layers of milk chocolate. Reese’s and M&Ms are locked in a battle for #1 in yearly candy sales, swapping places every few years. In 2012, Reese’s was the winner, while in 2016, M&Ms took the spot.

Both candies routinely show up at the top of surveys of the most popular candy in the US.

Canada: Kit Kat

Kit Kat - Canada's favorite candy

Gotta love the alliteration there! Whether Canadians love Kit Kats because it’s so fun to say or because they really just need a “break,” as the tagline goes, we can appreciate their love for this crispy chocolate candy.

Mexico: Trident Gum

In global marketing terms, “sugar confectionery” includes chewing gum. That explains why the “most popular candy in the world”, at least in Mexico, as of 2016 was Trident gum. Hey, no judgement! We love things that are chewy and sweet, too. We just usually prefer to eat it…

Trident also happens to be the number one top-selling chewing gum in the world.

Brazil: Lacta Bubbly

Though there was apparently some competition from Trident gum in 2012, Mondelez International maintains that the Lacta brand has topped candy sales in Brazil for at least the past century. Their most popular product in Brazil, as of 2016, was Bubbly – a light, crispy, aerated chocolate bar that looks super fun to eat.

South Africa: Cadbury Lunch Bar

Chocolate-covered nougat, caramel, biscuit, peanuts, and puffed rice? If only every lunch could be so sweet. As of 2016, this was the top-selling candy in South Africa, though in the past, it’s been beat out by candies sold by Beacon Sweets and Chocolates.

Fun fact: This most popular South African candy is sold as “Picnic” in the UK, where it’s one of the most popular British candies.

Egypt: Chiclets


Another chewing gum tops the list! As of 2016, Chiclets sold more than any other candy in this North African country.

UK, Ireland, Australia, and India: Cadbury Dairy Milk

Cadbury Dairy Milk

This simple British milk chocolate bar is one of the most popular candies in the world, topping lists of favorite candies in a whopping four countries. That includes its country of origin, though in 2012 the Galaxy bar topped sales charts there.

France: Hollywood Gum

Here’s a fun one. Though France has plenty in the way of candy and food to be proud of, its top-selling sugar confectionery in 2016 was a chewing gum inspired by a distinctively American phenomenon: Hollywood movies.

Germany: Milka

Though many Americans are familiar with the German chocolate Ritter Sport, it’s Milka that takes the cake for most popular candy in the country. This milk chocolate bar and its many varieties also top charts in at least five other countries across Western, Central and Eastern Europe. Five!

Saudi Arabia: Galaxy

Another fun fact for you – this favorite candy of Saudi Arabia is just another name for the Dove bar. In fact, the packaging looks almost identical except for the name, right down to the loopy font.

Russia: Alpen Gold

America has the Hershey bar, the UK has Cadbury Dairy Milk, Germany has Milka, and Russia has Alpen Gold – a massively popular chocolate bar that also tops favorite candy charts in Azerbaijan.

China: Dove

Dove chocolate takes another win in China as of 2016. However, in the past, Hsu Fu Chi has also sold in big numbers. The Chinese company makes chocolates, pastries, lollipops, gummies, jelly beans, and more.

Japan: Meiji

You thought it would be Kit Kats, didn’t you? Though Japan has taken Kit Kat enthusiasm to astronomical levels with its huge variety of creative flavors, the British import is beaten out by the Japanese original, Meiji chocolate.

South Korea: Ghana

Named for the West African country the cacao beans are sourced from, Ghana chocolate is popular throughout Asian countries. Its milk and dark varieties are some of the most popular candies in South Korea.

If that list didn’t make you want to take a world candy tour, we don’t know what would. But no need to break the bank on airfare for the sake of tasting the most popular candy in the world – you can have gourmet candy delivered straight to your door with a Candy Club candy subscription. Living sweetly has never been so easy!