One of the best things about the holiday season is seeing stores transformed by wintry holiday cheer. Christmas retail displays help customers get into the spirit of giving – and buying! In fact, holiday retail sales account for nearly 20% of the total year’s sales.
Do you want your business to get in on the holiday window display action but you are having trouble coming up with ideas? Do you want to display something that will draw in more customers and inspire their joy and generosity? From Christmas retail displays to mini winter wonderlands, check out some of our favorite holiday display ideas.
1. Santa Claus
Can you go wrong with the guy who brings joy to children all around the world? Santa Claus can be great for attracting families and children to your store because younger children tend to be obsessed with anything involving St. Nick. Also, Santa tends to be a symbol of joy and cheer for the holiday season. You can help spread that to families and shoppers who see your display.
You can have Santa Claus displayed front and center for a colorful display that is sure to catch some eyeballs. If you sell clothes, have fun dressing up your Santa Claus in your store’s products. You can also surround him with giftable products, from toys to holiday candy.
2. Christmas Tree
The next thing that you can use for Christmas window displays is a Christmas tree. It is a major symbol of the holiday season and every year, families that celebrate Christmas put one up in their own homes. You can let people know that your store is celebrating the holiday as well and wants to be part of the action.
The big green tree can display a feeling of warmth and welcome to all of the people that pass by your store. Decorate the tree in a way that complements your store’s aesthetic, or use traditional colors like red, green, silver, and gold. For an extra creative twist, hang featured products on the tree – think products that are popular as gifts or products for which you need to increase sales. You can also consider placing your tree display near related products, such as Christmas ornaments, candy canes, or gift-wrap.
3. Frosty the Snowman
Another famous Christmas character that you can utilize is Frosty the Snowman. With Christmas typically having red, white, and green colors, people forget about the winter season aspect of the holiday at times.
This can be a great reminder of the time of year, allowing you to use the magic of the season to your advantage. Frosty the Snowman can be one of the best Christmas retail displays that you can use because it will likely be different than your competition. Plus, if you are a store that wants to celebrate the general holiday season, this can be a safer choice than something like Santa Claus.
4. Santa’s Sleigh and Reindeer
If you want to go for more subtle Christmas characters, perhaps you want to center a display around Santa’s reindeer. This can be great if you are going for a wider display and you want to have more unique Christmas characters than Santa Claus.
Santa has his sleigh to sit in and the reindeer help make the sleigh fly. Let kids see the display to imagine what it is like riding the sleigh on Christmas Eve.
5. Holiday Decorations
If you want to keep it simple, something that you can do is display the most common holiday decorations. This can be anything from Christmas lights to wreaths, stockings, and more.
This can be a great route to go if you are a store that is trying to sell these items in your shop. Display your most popular items or the ones that you are most anxious to sell.
Don’t underestimate the importance of using attractive visual merchandising! About 95% of customers consider external appearance before deciding what store they are going to shop in. The right holiday decorations can help you in this situation.
6. Winter Wonderland
If you are a store that is a little more conservative when it comes to openly celebrating holidays, perhaps you can go the route of celebrating the winter season in general. For those who don’t celebrate any particular winter holidays, a wintry display can be just as welcoming.
Design a display that mimics snow and maybe even have a snowman figure in there. You can have woods covered in snow or even a small village in the mountains to represent this.
7. Christmas Village
You may have heard of some of the famous Christmas markets in Europe. Well, what if you can bring a little slice of that to your store?
Consider setting up a mini Christmas village in your window display. This can bring back memories of people with experience in those Christmas markets and for others, imagine what it is like for a whole village to be themed to Christmas.
Stock Up for the Season
Setting up enticing Christmas retail displays is only half the fun. Make sure to also stock up on Christmas goodies, from gift wrap and decor to giftable items! Candy Club’s holiday collection boasts delectable wintry treats your customers won’t find anywhere else. Get your wholesale orders in today before they sell out!
