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Black Friday & Cyber Monday: A Small Business Guide to Big Sales


Black Friday and Cyber Monday are around the corner. For small business owners, especially those with physical stores, this is a golden opportunity to boost sales. But how can you make the most out of these shopping holidays? We’ve got you covered with a simple guide, and we’ll even sprinkle in some sweet treats to make the shopping experience unforgettable.

Step 1: Plan Early

Start by planning your sales and promotions well in advance. Identify the products you want to discount, like our popular Merry Cherries or Santa’s Belts. Carefully determine the discount percentages to offer. Remember, the early bird gets the worm! To sweeten the deal for your early preparations, we’re offering a special incentive: as a new customer, enjoy a $100 discount on orders of $300 or more! This early planning phase is crucial, as it provides you with sufficient time to meticulously organize and promote your sales, ensuring you’re fully equipped to handle the bustling shopping frenzy.

Step 2: Create Eye-Catching In-Store Displays

Next, focus on your in-store displays. Make them as attractive as possible. Use signs and banners to highlight discounts. Place popular candies like Jolly Wreaths and Snowy Spruces near the checkout. They’re not just eye-catching but also irresistible.

Step 3: Offer Bundled Deals

Bundled deals are always a hit. Pair complementary items together at a discounted price. For instance, create a ‘Winter Wonderland’ bundle with Peppermint Popcorn and Candy Cane Taffy. It’s a great way to increase sales while offering value to your customers.

Step 4: Leverage Social Media

Don’t forget about social media. Use it to create a buzz around your sales. Post pictures of your discounted items and special candies. Engage your audience with polls and contests. It’s all about getting the word out and drawing customers in.

Step 5: Exceptional Customer Service

Lastly, offer exceptional customer service. Ensure your staff is well-trained and ready to assist shoppers. A positive shopping experience can turn first-time buyers into loyal customers.


Black Friday and Cyber Monday are not just for big retailers or online stores. With the right strategies, small businesses can also rake in big sales. So, plan early, create attractive displays, offer bundled deals, leverage social media, and prioritize customer service. And remember, adding a sweet touch with popular candies from Candy Club, can make the shopping experience even more memorable for your customers.